Marketing Campaign Page

Maximise your investment - Leverage on our marketing campaign!  

With the emergence of East and South Asia as textile powerhouses after the implementation of 2005 phase-out of Multi-Fibre Arrangement (MFA) quotas, JIAM 2008's marketing campaign is tailored to bring in 25,000 pertinent professionals and executives of garment and sewing factories, importers, exporters, dealers and distributors from the apparel and textile manufacturing industry in Asia.

Reed Exhibition's experience and expertise, together with focused effort in countries like Bangladesh, India, Malaysia, Thailand, Singapore, Pakistan and Vietnam, you can be assured of unparalleled quality and depth of audience in this region.

Extensive marketing campaign that guarantees quality regional attendance from Asia

1. Direct marketing
   
   
• Direct mail
  JIAM 2008 will be marketed via direct mail to an extensive range of named contacts across massive vertical market databases and specific, focused external lists.  We run successive mailings of the exhibition visitor tickets.
  
  
• Show dailies
  During the 4 show days, show dailies will be distributed to all visitors and exhibitors to keep them updated of the daily highlights and happenings of JIAM 2008.
  
  
  
2. Advertisements in trade publications
   

   Working closely with industry publications and media partners in vertical industries, extensive advertising and editorial campaigns will be strategically positioned throughout the year for maximum impact.

   
   
3. Industry associations

   We will work closely with relevant regional organization and trade offices to publicize JIAM 2008.

   
   
4. Fax and email marketing campaigns

   E-newsletters and fax and email marketing campaigns will be systematically rolled out to create awareness and drive traffic to the website, increasing in intensity as JIAM 2008 approaches.
   

5. Internet marketing - website

   Our dedicated JIAM 2008 website will be continually updated with industry and event news and will be open for on-line registration and inquiry. We invite you to link your web site with ours for a wider, more complete reach. We also have a significant web banner campaign in relevant industry portals promoting the event throughout the year.
   

6. Public relations

   A series of media conferences and PR activities before, during and after JIAM 2008 to alert regional and international press agencies about the event.   We will keep the media informed on a regularly basis on new developments in the event and the industry.
   

7. Promotions at related industry Exhibitions/Events

Participation at leading industry events to promote JIAM 2008.

So confirm your booth now, and make use of our extensive Pre, During and Post Marketing opportunities to generate quality business leads, enhance your profile and identify new business opportunities today!

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